Human Air Freshener Marketing Campaign

Posted by Sarah Chew on June 10, 2013  |   Comments Off on Human Air Freshener Marketing Campaign

 

The Human Air Freshener campaign was designed to promote health and wellness, with a marketing twist.

Our team participated in Central Florida’s annual corporate 5k run/walk hosted by Insurance of America (IOA). The event involved 16, 435 participants and among those participants were 258 CEOs. Knowing that various companies were participating in this major event, we created a sales tool that would leave a lasting impression on those we encountered.

As a result, our design and marketing team formulated the concept of the Human Air Freshener. The Human Air Freshener is a scented 3×5 tag that race participants wore around their wrist during the run/walk while enjoying a fresh scent.

The cards were designed by the Progressive’s design team and featured fun taglines such as, Comeoniwanna smellya, The Smell of Success and Congratulations You Smell Fantastic.

The Human Air Fresheners showcased Progressive’s capabilities in a fragrant way.  We were able to highlight our printing techniques (scented coatings), personalization (each sales reps name-QR code specific to each rep) and string tying all on one 3 x 5 tag.

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