Progressive Communications Wins Best Overall Solution in the 2010 Xerox Best-of-the Best Contest

Posted by Sarah Chew on June 24, 2010  |   No Comments »

Progressive Communications recently received the top honor in the Xerox Best-of-the-Best Contest, which was created to recognize excellence in digital printing.

Progressive Communications entered a self promotional, integrated solution that was designed to take a more personal approach to showcasing the capabilities of its new Xerox┬« iGen4 Digital Presses. The 1:1 direct marketing campaign consisted of an oversized postcard mailer, initial e-mail follow up, personalized URL, a confirmation e-mail and fulfillment calendar. Variable imagery driven by the participant’s gender, the PURL and a convenient QR code added an increased level of personalization as well as convenience to the campaign. The calendar cleverly incorporated the participants’ name throughout the piece, while offering a special surprise on their birthday month.

A visually stunning design, coupled with the Xerox and partner solutions available through XMPie, Progressive Communications was able to create an engaging, effective and extremely successful customer communication. The final metrics show that the campaign had a 17% response rate, 11.5% registration rate and yielded a 68.49% conversion rate.

Progressive Communications is the #1 largest commercial printer in Central Florida and provides custom design, commercial printing, and direct marketing and mail solutions. Customers benefit from superior industry expertise resulting in speed to market, multiple-service bundling and greater control over brand and market presence. Progressive Communications is one of more than 90 subsidiaries of Taylor Corporation, one of the largest privately held companies in the United States providing business and personal communication products, technologies and services.

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