Daytona International Speedway – Coke Zero 400 Renewal Direct Mail Package

Posted by Sarah Chew on October 18, 2010  |   Comments Off on Daytona International Speedway – Coke Zero 400 Renewal Direct Mail Package

Direct Mail package integrated with email to inspire previous customers not only renew their tickets, but upgrade their seats to a better view. A focus group was held to present test pieces to gain perspective on the Daytona International Speedway customer and what they would respond to. With the knowledge we gained on their target audience we were able to create a package that exceeded expected renewal sales.

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